Lavikki | Niche Fragrance Market & Luxury Brand PR

Niche Fragrance Market Development
Luxury Brand Ambassador & PR

About me

Strategic Luxury Market Entry & Development

Foundation: Global Strategy & High-End Hospitality

My career is founded on International Business Law and two decades of dedicated experience within the luxury tourism sector. This background provides unique expertise in global sales, strategic PR, and market creation, primarily across Southern Europe.

My executive history includes leading pivotal regional projects like Petits Grans Hotels de Catalunya and the Premium Costa Brava Pirineu de Girona Club. I also held key roles, including Sales Manager and Hotel Director at the acclaimed Mas de Torrent Hotel & Spa (Relais & Châteaux) and Tourism Director at the Barcelona Hotel Association. This experience has rigorously honed my ability to:

Identify niche market needs.
Forge lasting, high-value relationships.
Deliver uncompromising quality and service excellence.

New Focus: Niche Fragrance Market Development

I now channel this expertise into the niche fragrance industry, supporting independent perfume houses and luxury brands seeking to enter or expand within Spain, Portugal, and Andorra.

As your local strategic partner, I provide representation, business development, and PR—ensuring selective distribution, strong brand positioning, and sustained growth across these key markets.

Consultancy Scope

My consultancy serves luxury brands, boutique hotels, resorts, DMCs, high-end travel agencies, and niche fragrance houses seeking to establish or strengthen their presence in the Iberian Peninsula through expert market strategy and relationship-driven growth.

My Services

International Sales & Business Development for Niche & Artistic Fragrance Brands

Comprehensive representation and market development for niche and artistic perfume houses seeking to enter or expand in Spain, Portugal, and Andorra.
We ensure selective distribution, strategic brand positioning, and sustained growth through deep market knowledge and established industry connections.

Luxury Brand Ambassador & PR

National and international representation for companies within the premium cultural and tourism sectors.
Participation in events, fairs, sales calls, and roadshows, ensuring customised offline commercial action and strategic follow-up to enhance visibility, brand awareness, and sales growth.

International Artist Promotion

Tailor-made contact research and strategic introductions for visual artists aiming to expand internationally.
We connect creators with the right galleries, curators, and cultural platforms to enhance global exposure and career development.